This project was done for Brand Identity class under the supervision of Richard Rose. We were each given our own random museum to redesign, mine was a bug museum located in New Jersey, called Insectropolis.   

After collecting images and doing research, I learned that all bugs have symmetry, which is where the idea of the logo came from; creating a butterfly with the shape of honeycombs. I also wanted to steer away from the idea of bugs being creepy/crawly and more shiny/colorful. The colors were inspired from the bright colors of different kinds of beetles. 
Brand Identity
Spring 2021

The redesign:

Engagement Piece:

For my engagement piece, kids will get a trading card for every visit at the museum. Each card will have a different bug pattern with the hexagonal shapes. When they collect their 6th one, they can make their own bug from the shapes by coloring in the hexagons.

Museum Applications: