BUG HUB
This project was done for Brand Identity class under the supervision of Richard Rose. We were each given our own random museum to redesign, mine was a bug museum located in New Jersey, called Insectropolis.
After collecting images and doing research, I learned that all bugs have symmetry, which is where the idea of the logo came from; creating a butterfly with the shape of honeycombs. I also wanted to steer away from the idea of bugs being creepy/crawly and more shiny/colorful. The colors were inspired from the bright colors of different kinds of beetles.
After collecting images and doing research, I learned that all bugs have symmetry, which is where the idea of the logo came from; creating a butterfly with the shape of honeycombs. I also wanted to steer away from the idea of bugs being creepy/crawly and more shiny/colorful. The colors were inspired from the bright colors of different kinds of beetles.
Brand Identity
Spring 2021
Spring 2021
The redesign:


Engagement Piece:

Museum Applications:







Moodboard:






