Name Logo

Logo Design / Typography

BRIEF:
Creating a logo for my brand that will be placed as a unique marker for my website and resume.

CHALLENGE:
The challenge for this project was doing as many sketches I could until there was one logo or look that stuck.

SOLUTION:
In the past, I had only thought about my English name. But then I saw this sign from one of my favorite dessert cafes combine both Korean and Latin letters. I thought this was a good idea to represent my Korean-American background. I played around with sketching and ultimately chose the logo that you see at the top of my website and resume. This project is still in progress as I have plans to incorporate this into a seperate poster and motion piece.




The Korean characters are a Korean pronunciation of my English name. The playful handwritten type represents a bit of my design style: colorful with a bit of a homey feeling.


CHARACTERS:


KOREAN
홍요채
유니스 홍
ENGLISH
Hong Yochae
Eunice Hong