RUNNING MV

BRIEF:
This project was an animation music video for JAWNY’s new song Running. This project would brand future music videos for JAWNY. 

CHALLENGE:
The challenge for this project was to create a brand that would not outshine the animation but go hand in hand with it. The idea was to create something playful, not too rigid and static but not too childish.

SOLUTION:
The solution was to create a type that had some playful features, such as cute serifs and leaving most letters all caps, minus a few exceptions. 
Typography / Graphic Design
2023

Art Director:
Liam Archibald

Character Design:
Connor Robinson

Graphic Design:
Eunice Hong

Render Tech:
Benjamin Archibald





STILLS: