RUNNING MV
Typography / Graphic Design
BRIEF:
This project was an animation music video for JAWNY’s new song Running. This project would brand future music videos for JAWNY.
CHALLENGE:
The challenge for this project was to create a brand that would not outshine the animation but go hand in hand with it. The idea was to create something playful, not too rigid and static but not too childish.
SOLUTION:
The solution was to create a type that had some playful features, such as cute serifs and leaving most letters all caps, minus a few exceptions.
Art Director:
Liam Archibald
Character Design:
Connor Robinson
Graphic Design:
Eunice Hong
Render Tech:
Benjamin Archibald
BRIEF:
This project was an animation music video for JAWNY’s new song Running. This project would brand future music videos for JAWNY.
CHALLENGE:
The challenge for this project was to create a brand that would not outshine the animation but go hand in hand with it. The idea was to create something playful, not too rigid and static but not too childish.
SOLUTION:
The solution was to create a type that had some playful features, such as cute serifs and leaving most letters all caps, minus a few exceptions.
Art Director:
Liam Archibald
Character Design:
Connor Robinson
Graphic Design:
Eunice Hong
Render Tech:
Benjamin Archibald
STILLS:
STILLS:
