Rhode Island Music Festival
![](https://freight.cargo.site/t/original/i/7c45ffe8a141e366bd8b17ec7a6d1de87858ebc9da95217972e06902574b21cb/instagramRIMF.png)
Brand Identity
BRIEF:
This project was done for Typography II class under the supervision of June Shin. This project was called “REVERSE,” where we picked a typeface and studied it, and then created an event. The typeface that I chose was GT Haptik and created a festival called the Rhode Island Music Festival. The festival would be taken place at night, full of neon lights. The identity is dispersed into different forms: mobile, merchandise, a ticket pass, and a brochure, which also functions as a map and poster.
The motivation for this festival was coming from the typeface and how fun the rotalic versions were. It reminded me a lot about music, hence the creation of a music festival, with the primary colors of a bright neon pink, a yellow-green, black, and white.
BRIEF:
This project was done for Typography II class under the supervision of June Shin. This project was called “REVERSE,” where we picked a typeface and studied it, and then created an event. The typeface that I chose was GT Haptik and created a festival called the Rhode Island Music Festival. The festival would be taken place at night, full of neon lights. The identity is dispersed into different forms: mobile, merchandise, a ticket pass, and a brochure, which also functions as a map and poster.
The motivation for this festival was coming from the typeface and how fun the rotalic versions were. It reminded me a lot about music, hence the creation of a music festival, with the primary colors of a bright neon pink, a yellow-green, black, and white.
![](https://freight.cargo.site/t/original/i/0c27aca50cd5929bdb9e5bf6b15b956cfbebb5fbb92f169acbf7267454647860/GThaptikpresentation.png)
![](https://freight.cargo.site/t/original/i/2b93602b23ac59b07902fce3352cdde410e845e189a192be73d9a278f508460a/GThaptikpresentation2.png)
![](https://freight.cargo.site/t/original/i/71290141be361255dfe2b6d6e63e594a2b2c91b982d2afe62971352d7d8148d9/GThaptikpresentation3.png)
![](https://freight.cargo.site/t/original/i/021988491eb6697fd730b958e23e1f24f86a63d1344416b5ad7f718154517a63/GThaptikpresentation5.png)
![](https://freight.cargo.site/t/original/i/e336df183b6f4a08124d8f15fd60a5925c0c98b80190f5546bcf0c91eadff2bd/GThaptikpresentation4.png)
![](https://freight.cargo.site/t/original/i/5040d6e6259053493fd86d576a8bc396aff9125c7d8c94f5dc6f38372a40f3eb/GThaptikpresentation6.png)
![](https://freight.cargo.site/t/original/i/aaccd0f8c919c0e51e7bc2b8620e23ff1ba38744247e9a229ae4a94167fc13cf/GThaptikpresentation7.png)
![](https://freight.cargo.site/t/original/i/bcae0f50a068b0dda397d1e682a8ff118dc5f27324661b01c0e2e4ba8a99e4aa/type_color_logo-08.png)
![](https://freight.cargo.site/t/original/i/cca36323aa3a79c12d535d4581a4ffe8f20466d3e4c31eb7c7e06ba1094fc73b/RIMFBrochure4.png)
![](https://freight.cargo.site/t/original/i/049b1a1d5eba5023b0d224de039207e50542af7f34b86428bf0c12ffc6e919bd/RIMFTicketPass1.jpg)
![](https://freight.cargo.site/t/original/i/ed2e1a8828458725d91f1b54005468d2939b1d5e470bc37c1817b1478c46597d/RIMFTicketPass2.jpg)