Tender Postcard
BRIEF:
This was a small project done for one of my clients, Tender. Based in Boston, Massachusetts, Tender is a new company focusing on plant-based meats. They are a new company looking to get feedback from consumers who try out their plant-based meats and asked me to design a postcard that would be handed out to consumers.
CHALLENGE:
The client had asked me to design an eye-catching postcard that would be handed out to consumers at a restaurant. The goal of the postcard was to be informational and for them to get more feedback, as they are still in developing. I was given a brand identity, all photos, typography, and colors.
SOLUTION:
I used some of the more stronger, bold copy to my advantage and combined it with some of the more direct photos. I had suggested to the client that one side be more photography-based and the other side more informational.
This was a small project done for one of my clients, Tender. Based in Boston, Massachusetts, Tender is a new company focusing on plant-based meats. They are a new company looking to get feedback from consumers who try out their plant-based meats and asked me to design a postcard that would be handed out to consumers.
CHALLENGE:
The client had asked me to design an eye-catching postcard that would be handed out to consumers at a restaurant. The goal of the postcard was to be informational and for them to get more feedback, as they are still in developing. I was given a brand identity, all photos, typography, and colors.
SOLUTION:
I used some of the more stronger, bold copy to my advantage and combined it with some of the more direct photos. I had suggested to the client that one side be more photography-based and the other side more informational.
Print Design / Postcard Design
Fall 2022
Fall 2022
Process:
