Tender Postcard
![](https://freight.cargo.site/t/original/i/98c29cd8676025eee6b36adee126ab30447095f31dc646508f2e19ee718ebbb0/postcardscattermockup.jpg)
Print Design / Postcard Design
BRIEF:
This was a small project done for one of my clients, Tender. Based in Boston, Massachusetts, Tender is a new company focusing on plant-based meats. They are a new company looking to get feedback from consumers who try out their plant-based meats and asked me to design a postcard that would be handed out to consumers.
CHALLENGE:
The client had asked me to design an eye-catching postcard that would be handed out to consumers at a restaurant. The goal of the postcard was to be informational and for them to get more feedback, as they are still in developing. I was given a brand identity, all photos, typography, and colors.
SOLUTION:
I used some of the more stronger, bold copy to my advantage and combined it with some of the more direct photos. I had suggested to the client that one side be more photography-based and the other side more informational.
BRIEF:
This was a small project done for one of my clients, Tender. Based in Boston, Massachusetts, Tender is a new company focusing on plant-based meats. They are a new company looking to get feedback from consumers who try out their plant-based meats and asked me to design a postcard that would be handed out to consumers.
CHALLENGE:
The client had asked me to design an eye-catching postcard that would be handed out to consumers at a restaurant. The goal of the postcard was to be informational and for them to get more feedback, as they are still in developing. I was given a brand identity, all photos, typography, and colors.
SOLUTION:
I used some of the more stronger, bold copy to my advantage and combined it with some of the more direct photos. I had suggested to the client that one side be more photography-based and the other side more informational.
![](https://freight.cargo.site/t/original/i/e5f10bed0e22b574fc82ff65fdb27f04cdd5855e75c0aae3adefdc026bef59df/detail4.png)
![](https://freight.cargo.site/t/original/i/680f0cd60425237fd3549b34762a702d76794e3d7fcd08d9f998b375b164ac3d/detail1.png)
![](https://freight.cargo.site/t/original/i/c330b72a429530b100963b51e828a1930e7edd7a15d02db6881524d448e6d726/detail3.png)
Process:
![](https://freight.cargo.site/t/original/i/b74b679c3fce8a83fc572ee1c59c00897501ed67659a477e9fd3c6cfaaea5a6c/Screen-Shot-2022-11-16-at-3.35.17-PM.png)